Day to Day

• Own the strategy and roadmap — You’ll set the direction for SEO + GEO with a clear link to bookings, revenue and market priorities. You’ll build and run a rolling roadmap that’s decision-ready, with defined outcomes, sequencing, owners and dependencies — and you’ll maintain transparent performance reporting for senior stakeholders.
• Win in AI answers (GEO) — You’ll develop Virgin Atlantic’s visibility across AI answer engines (including Google AI Overviews, Perplexity and ChatGPT), ensuring we show up as a credible, citable source. You’ll define and track GEO performance measures (such as Answer Share, citation rate and panel visibility) and use structured experimentation to identify what drives impact and scale it.
• Lead a content-first approach rooted in customer intent — You’ll shape a content SEO strategy that prioritises clarity, usefulness and genuine customer value. You’ll work with Content, UX and CRO teams to improve journeys through testing and iteration, using insight to drive better experiences and stronger commercial performance.
• Set technical standards — and get them delivered — You’ll govern the technical foundations of organic performance, including crawl and indexation, structured data, Core Web Vitals and international architecture. You’ll embed SEO into engineering workflows and release pipelines, and optimise CMS practices (including AEM) so quality and performance are built in, not bolted on.
• Partner to align channels and prove impact — You’ll partner with agencies and paid search to ensure channel harmony and shared learning, and you’ll lead forecasting and measurement using tools such as GSC, GA4 and Looker. You’ll keep focus on outcomes by connecting initiatives to measurable changes in traffic, conversion and bookings.

About you

• Bring deep expertise, strong judgement and a track record of delivering impact in complex, cross-functional environments, evidenced in your experience. You combine strategic thinking with hands-on execution, and you’re comfortable operating in a fast-evolving landscape where experimentation and learning are core to progress.
• Demonstrate extensive enterprise-level SEO experience across technical and content disciplines, with evidence of delivering measurable commercial outcomes.
• You have demonstrable expertise in generative search and AI answer environments, and can translate this into practical, testable approaches that improve visibility and authority.
• Proven experience in being highly effective with Product, Engineering and e-commerce teams, able to influence priorities and integrate SEO into workflows to drive delivery.
• You are confident working with analytics and forecasting, and can communicate complex topics clearly in commercially focused language.
• You build strong working relationships across internal teams and external agency partners, bringing structure, pace and clarity to ambiguous problems.
• Experience in travel, hospitality or retail is advantageous, but we welcome candidates from a broad range of sectors, including agency backgrounds